What is Juan Earth?

What is Juan Earth?

“Earth Preservation and Protection, Juan Step at a Time”

The Philippine environment has dramatically changed through the years. Forests have deteriorated, the seas have become polluted, and the air has been filled with dirt and smog. As the country continues to progress, threats that can destroy the environment even further become imminent.

Juan Earth is a grassroots effort produced by Write On Track and its dedicated team of community volunteers. We want to educate and empower people to create a healthier, and more sustainable world. We are actively building an interconnected and ever expanding network throughout our neighborhoods, cities, and regions.

By participating in simple acts to save the earth like recycling, planting trees, and protecting animals, every Juan’s collaborative effort to preserve and protect the Earth can make an impact.

The Situation


Data Source: www.conservation.org

More than 50% of old-growth forests lost

It is estimated that more than half of the Philippines’ old-growth forests have been lost to agriculture, slash-and-burn farming, forest fires, and illegal  logging. Compounded by growing rural population and poor land management, deforestation poses a serious threat to agriculture, livelihoods, and ecosystem functions such as fresh water and erosion prevention.

300,000 hectares of mangrove trees degraded

Mangrove cover in the Philippines has declined by 43 percent between 1918 and 2000 due to coastal development, conversion for aquaculture, and clearing for firewood. This loss has left  coastal communities vulnerable, as mangroves act as both storm buffers and nurseries for fish.

900,000 families displaced by destructive typhoons

According to the United Nations, the Philippines ranks as the third nation most  at risk from the effects of climate change. As this phenomenon  intensifies, storm surges will become increasingly unpredictable. That  was illustrated when more than 6,000 lives and 900,000 homes were lost in 2013  due to Typhoon Yolanda (internationally known as Typhoon Haiyan). Shifting rainfall patterns and rising average temperatures are also predicted to affect the livelihoods and food security of farmers and fisherfolk, and some coastal communities may lose their homes to rising sea level.

More than 640 species listed as “threatened” or endangered

The Philippines is a source of wildlife and wildlife products. And sadly, it is also a transit point for wildlife trafficking, which is on the rise. Driven by both national and international trade, the loss of certain crucial species is already altering the natural balance of ecosystems, reducing their productivity for those livelihoods that depend upon them. Wildlife trafficking also drives more and more species further into extinction.

The Philippines is the world’s 3rd biggest dumper of plastics in the ocean

Metro Manila alone dumps 861,967 tons of trash every year. Not only does our trash go to the ocean and affect marine life, but eventually, it goes back to us through flash floods, polluted oceans, and high levels of toxins in our food..

30 dogs dying from heat stroke and dehydration after being transported in a closed van to a dog show in Marikina

Every day, we hear stories of animals being mistreated, abused, and abandoned due to insufficient and less authoritative laws when it comes to animal cruelty. In fact, PAWS reported  that their organization receives about 40 reports of animal abuse daily.


Take Action

When: September 29, 2018  
Where: Bonifacio High Street, Activity Center, 9th Avenue, BGC, Taguig City

In support to Haribon Foundation’s nationwide movement called ROAD to 2020, which aims to restore 1 million hectares of forests in the Philippine by 2020, Juan Earth will have an Adopt-A-Seedling program wherein volunteers can adopt a seedling up to a forest with a corresponding price.


During the event, attendees and volunteers can save abandoned and rescued dogs and cats through adopting and fostering them. Partnering with CARA Welfare Philippines, JuanEarth will have an Adopt Bruno and Katy program to help find homes for our furry friends.


In cooperation with the SIFCARE-CURMA (Coastal Underwater Resource Management Actions), Juan Earth will be having its Adopt A Pawikan Nest wherein volunteers get to adopt a turtle nest for a certain price and get to release back to sea its baby turtles.


By adopting a baby giant clam, you’ll support the University of the Philippines Marine Science Institute to raise clams which are vital to our coral reefs. The adopted clams will be released at the Silaqui Ocean Nursery, the largest population of giant clams in the Philippines.


Photo Contest Mechanics

Photo Contest Mechanics



A. Theme:

1. The theme is “Earth Preservation and Protection, Juan Step at a time.” Participants must be able to incorporate a #selfeet in presenting their photos along with the theme. A #selfeet is a trend in taking photos; it is an overhead foot shot.

B. Contest Duration:

2. Submission of photos is from 8:00 o’clock in the morning of July 23, 2018 to 4:00 o’clock in the afternoon of September 15, 2018 only.

C. Eligibility:

3. Amateur photographers residing in the Metro Manila and Calabarzon, Philippines, male or female, ages 18 and above, can send their entries.

D. Submission of Entries:

4. Photos should capture the essence of preserving and protecting the environment. Being able to interpret Write On Track’s 5th Anniversary theme: Earth Preservation and Protection, Juan Step at a Time.

5. Participants must then upload their photo and caption on JuanEarth website (juanearth.com/submission-of-entries/) with the provided online form. Entries submitted should include: name, address, birthday, email address, contact number, Facebook account, Twitter account, Instagram account, photo caption, date of the photo taken, and location of the photo taken.

6. Each participant is allowed to submit a maximum of two (2) entries only.

7. JuanEarth will only accept entries submitted via website. Those that will be submitted through other means will be forfeited.

E. Photo Requirements:

  • Photos must be in digital JPEG or JPG format.
  • Photo file size should not exceed 25mb.
  • Photos must be taken from January 2018 to August 2018.
  • Photos must be original and have not been submitted to or have won in any other contests or have been published in print, online, or other forms.
  • Digitally-manipulated photos in the form of Photoshop or other photo editing software will automatically be disqualified.
  • Enhancements may only be limited to cropping, minor adjustment in color, sharpness, contrast, and enhanced lenses.
  • Sender must take full responsibility to produce a positive output in accordance to the theme. Thus, any explicit, harmful, and malicious contents will not be allowed.

F. Criteria

  • Relevance to the theme (25%)
    The photo is precise and illustrates the theme “Earth Preservation and Protection, Juan Step at a time.”
  • Creativity (20%)
    The photo demonstrates originality and conveys the message aesthetically appealing.
  • Technique (20%)
    The photo shows balance of lighting, focus, color, and other elements.
  • Caption (10%)
    The photo’s caption reflects the overall theme.
  • Overall Impact (25%)
    The totality of the photo captures the attention of the viewer.

      G. Prizes

      • 1st Place- Php 10,000
      • 2nd Place- Php 5,000
      • 3rd Place- Php 3,000
      • Top 20 winners will receive two (2) complimentary tickets each of Juan Earth’s event on September 29, 2018.

      H. Selection of Winners

      • Preliminary
        Panel of judges will pre-screen all the submitted photos to ensure that participants have complied with the rules and regulations. Preliminary judging will happen on September 18, 2018 at 4 o’clock in the afternoon at Write On Track’s office located at Penthouse 3, Dacon Building, 2281 Chino Roces Ave. Ext., Makati City. Top 20 winners will be posted on JuanEarth’s Facebook Page and Instagram, and will be notified through phone call, email, and registered mail.

      • Final Screening
        Top 20 photos will be displayed during the event wherein the attendees must choose their favorite photo and drop their votes in the dropbox provided. Voting starts at 10:30 in the morning and ends at 3 in the afternoon. 
        *In case of a tie, the photo with the higher score during the preliminary judging will be considered to be part of the Top 3.

      • Announcement of Winners
        Winners will be revealed during the event on September 29, 2018 at Bonifacio High Street Activity Center, Bonifacio Global City, Taguig City. Top 3 winners will be notified through phone call, email, and registered mail. Top 3 winners can claim their cash prizes within 60 days from receipt of notification.

      *Employees of promoting agency (Write On Track), advertising agency (Write On Track) and participating outlets including their relatives up to second degree of consanguinity or affinity are disqualified from joining the promotion.




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